Human Resources (HR)

Use a healthcare organization you have selected (Kaiser permanente) on your own to conduct a market analysis. In your market analysis here, you will identify the segments (potential patients and physicians, for example) and provide a summary of your findings.

Use the links provided to see examples of common styles of strategic maps. Use this information to create your own visual image that addresses the different facets of the market analysis. You may also use Smart Art elements, which are built right into PowerPoint.

Include individual diagrams or graphics for each of the key parts of your market analysis. Present your market analysis as PowerPoint slides with added presentation notes to provide a summary of your findings and support the content on the slides or other presentation/graphic format. Supporting narrative content with associated citations is required for the diagrams.

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