Literature and Research Prospectus.
I’m stuck on a Marketing question and need an explanation.
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Review of Literature and Research Prospectus
Your outline must include the following:
Make sure you give yourself 5-6 talking points under each header.
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Introduction: 1) Your Project Title – 3) Your Purpose – (Why does your research matter?) a. Investigating industry trends b. Comparing and contrasting between major companies c. Evaluating an individual case |
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Literature Review: (List references you currently have in APA style) *Goal is eventually 6-8 |
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Discuss Methodology: What are you measuring? How are you measuring? |
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Discussion of why this research will be useful |
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Closing |
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Literature and Research Prospectus
