Sales Training Process

Imagine you are a sales manager for a corporation that sells software to local businesses. You have been asked to create a new training process for a new group of salespeople who have been recently hired. Describe your sales training process using the six interrelated steps

1. Assess Sales Training Needs

2. Set Training Objectives

3. Evaluate Training Alernatives

4. Design Sales Training Program

5. Perform Sales Training

6. Conduct Follow-Up Evaluation Be sure to identify specific, measurable, and obtainable sales training objectives.

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