Goal: Read and evaluate the readings from Modules 1-2, and write a paper that examines the challenges of implementing social media and marketing. Content Requirements: Write a summary and analysis of social media in business that includes the following:
Define and demonstrate an understanding of social media. What are some of the greatest obstacles faced by businesses in relation to implementing social media and marketing? What are possible plans of action for implementing social media in an organization or school What are possible Plans of action for measuring and making modifications to campaigns? Submission Instructions:
The paper is to be clear and concise and students will lose points for improper grammar, punctuation and misspelling. The paper should be formatted per current APA and 8-10 pages in length, excluding the title, abstract and references page. Incorporate a minimum of 5 current (published within last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work.