What factors account for the emergence of creativity in these written forms? Illustrate your discussion with 2-3 examples. 800-1400 words. Guidelines and 2 examples are attached. This assignment requires you to write an essay based on your understanding of different concepts introduced throughout the course, for instance: Carter’s clines of literariness and the three approaches, conceptual metaphors, connotations/denotations, intertextuality, multimodality, narrative theories (Propp’s archetypes and themes, or Labov’s narrative structure), performativity and identity, cultural embednessness and multilingualism, hybridisation, dialogicity and collaboration, narrative points of view, focalisaion and free indirect speech. You should demonstrate your sensitivity towards language features by observing closely the phonological and/or graphological, syntactical, lexical aspects of your chosen texts. In answering the question, you should 1) establish your definition of creativity in order to have a criterion against which to 2) evaluate creativity in different genres of writing. You may consider a range of writing/genres, such as short stories, drama, poetry, children’s literature, song lyrics, advertising language, letters, diaries, blog entries etc. Also, creativity in language may entail use of media other than the traditional ‘words on the page’ mode (such as traditional letters, books, and newspapers) – it would be worth thinking about the use of multimodality (graphological, phonological features) in the construction of posters, flyers, magazine covers, or in advertising language, computer mediated communication (simultaneous interaction in online mediums), graffiti, post-it notes etc., which are all just as relevant to the discussion. Focus on 2-3 examples of texts (no more than that!). You are expected to conduct close-reading and critically evaluate your selected texts. No need to rank and/or decide on which text is the most creative.
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