Strategic purpose is important because it defines what organizations stand for and intend to achieve in the short and long term. It is often expressed in terms of statements of purpose, vision, mission, or objectives. The statement of purpose highlights the organization’s core philosophies and goals that help its management to formulate policies and measure its success (Sadler 2003, pp. 117-120). In business organizations, a statement of purpose is very important because it forms the basis of the company’s brand and the promises that it plans to make to clients.
The vision statement plays an integral role in the management of organizations by stating what has to be achieved in the long-term. It defines what organizations intend to be in the future. In this respect, the vision statement helps organizations to develop the right strategies to achieve their long-term objectives. The mission statement highlights what the organization is doing to achieve its purpose or vision (Ranchhod
