Ihp 510 Final

Submit your final healthcare marketing and communication plan. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. Please attach all 3 assignments in one document . In order of the rubric . Assugm were already completed prev 

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Promotion: Integrated Marketing Communications Strategy Use the template below to layout your design for a marketing campaign aimed at

Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.

Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.

Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site, and targeted digital advertising) and convince peers they should attend.

Goal
In consideration of your previous analysis, you need to identify at least one goal for the campaign.

Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Example:

Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.
Messages
Identify the primary message for your campaign, 2-3 message pillars, and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align to reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

Example:

Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks.
Call to Action: Register online today.
Promotional Mix and IMC Tools
Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.
Example:

Digital Marketing

Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media
Direct Marketing

Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend the upcoming conference. Conduct an email campaign with the target audience list to generate awareness, interest, desire to attend a conference.
Sales Promotion Digital Marketing

Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day
Sales Alignment
At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

Total sales/revenue
New/incremental sales
Number of qualified leads generated
Net Promoter Score
Web site unique visitors
Number of registrations/sign-ups
Impressions – views of content
CTR – click-through rate
Engagement – comments, likes, shares, page views, video views
Followers – social media (Facebook, Twitter, LinkedIn, YouTube)
Awareness
Etc.
Budget
Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.

Item Purpose Cost Estimate
Example: White paper authored by a technical writer Layout business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry $500.00
Item #1
Item #2
Item #3
Item #4
Add additional rows as needed.

Estimated campaign impact: [insert]

Action Plan
Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3–12 months.

Timing Activity Type Brief Descriiption Audience Owner
Today’s Date Example:

Web site Update

Add new key messages that fit repositioning strategy and audience focus Tech company hiring managers Jim Hill
Date
Date
Date
Date
Date
Launch Date
Add additional rows as needed.

Risk Factors
Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Executive Summary
Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Descriiption
Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment
Identify and briefly describe your target segment.

Competitive Advantage
Explain your organization’s competitive advantage.

Positioning Statement
Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives
List the objectives of the marketing plan: What will it accomplish? Be as specific as possible: an anticipated increase in sales, profits, market share, etc.

I need all of these parts to my marketing plan completed

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Part 1: Marketing Campaign Concept Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be Essay

Part 1: Marketing Campaign Concept
Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:

Who is the target audience?
What is your goal?
What approach and strategy are you using for the campaign?
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?

I will attach my marketing plan to answer this

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– External Client Marketing Strategy Development – Part B v1

This is a continuation of the previous assignment, which I will send you. This is a group assignment, and the report structure for my part is as follows:Report Structure

Title page.

Please include the following details: Student name, ID, Case name

2. Index

Clear, easy to read and with page numbers. It must list all sections of the report by heading; including the
appendices. It tells the reader all the areas you have covered and researched in a quick and easy to find manner.

Executive Summary (5%)

An executive summary is often read by management first. It should clearly and precisely tell the reader:
• What the report is about – An overview why you are doing this marketing plan.
• The key findings – The key Strengths, Weaknesses, Opportunities and Threats that your analysis has
uncovered.
• The key recommendations or solutions – A summary of the Objectives, Strategies and Tactics (using the
business marketing mix) that you intend to use.
• Why your Strategy and Tactics will achieve the Objectives.

Note that an executive summary is written in post-tense.

Clear, easy to read and with page numbers. It must list all sections of the report by heading; including the
appendices. It tells the reader all the areas you have covered and researched in a quick and easy to find manner.

3. Introduction (Aim for 150 to 200 words maximum). (2.5%)

• Introduce the report and what you intend to achieve.
• Briefly describe the analysis you will carry out and how the report will be presented.

Note that an introduction is written in pre-tense.

Collaborators (10%)

Who are your client’s important collaborators? Use the following models to determine this:
• Key collaborators
• Key co-opetition

You need to introduce your analysis and explain how the models work. You need to assume the reader does not
know what the analysis models are.

Critical Success Factors (2.5%)
From your analysis done in so far, including from assessment 2, what appear to be the top 5 Critical Success
Factors? How does your client compare against their top 2 competitors, on these factors?

You need to introduce your analysis and explain how the models work. You need to assume the reader does not
know what the analysis models are.

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and how marketing has been applied as a force for good in society in during the Covid-19 pandemic

The Covid-19 pandemic has clearly and significantly impacted just about every aspect of society around the world. From physical and mental health, to education, employment, social care, housing, poverty, food distribution, financial security, economic growth, the environment and beyond, the vulnerability of individuals, groups, social structures, political systems and natural environments has been brought into sharp relief during the last 12 months.

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Research and submit a written report on a current issue in international marketing of particular interest. The report should

Research and submit a written report on a current issue in international marketing of particular interest. The report should consist of a statement of issue, as well as an explanation and analysis of its impact on the international marketing manager. The tutorial is not to be a literature review, but a briefing based on primary data/opinion collected.

​Submit a Word document report not to exceed seven (7) pages (double-spaced) of text by Monday, May 9, 2022. Citation format is APA. The research sources of the issue could be the daily press, business publications, trade associations, corporate websites and investor presentations, the U.S. Congress, or offices of the Executive branch, etc.

WHAT I NEED FROM WRITER IS TO HELP REWORD THE PAPER TO MAKE IT MORE COHESIVE, FLUENT/SMART, ARTICULATE TO MAKE THE REPORT MORE COMPELLING. there is some copy/pasting at the moment

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6 – Using Business Visuals

Create a powerpoint with in depth speaker notes

Scenario

You are a website designer and are currently being considered as the designer for a complete redesign of a medical facility’s website page. They have not updated their website in over 15 years due to the lack of staff. The website needs the redesign to target the specific visual preferences of patients and medical clients. They have several other designers that they are interviewing, and you decide to create a video presentation to impress them to choose you as their website designer.

As you begin your presentation, you decide that your design will include the following visual concepts and elements:

Visual Organization

Visual Simplicity

Visual Interactivity

Charts and Graphs

Images

In designing these visual elements, you keep the target audience of patients and medical clients as the main focus. You carefully consider what these types of people wish to see at a medical facility. You also consider what visual elements will attract the eye, and yet enhance a specific mood and emotional response for viewers.

After creating the website, you record your explanation of your visual design choices in an audio/video screen share.

Your presentation should be a maximum of 5 minutes.

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Marketing Innovation

PART 1:

Research the internet for a high tech company, for example Apple, Microsoft, or Google or another company of your choice.  Prepare a one page paper and Analyze the role of marketing in the high-tech company. Please double space your paper and cite your sources.

Part 2 :

Please answer the following questions:

1. Is the Tata Nano car (from the opening vignette) a disruptive innovation, as defined later in the chapter? If so, what are the implications for industry incumbents? 

2. You’ve been asked to assess the market potential for mobile advertising (advertising over mobile phones, sometimes referred to as the “third screen” for advertising media, coming after TV and computer/Internet advertising). What factors will affect the adoption rate of this media platform by advertisers? To what extent do network externalities have an effect?

3.  Can a strategic planning system, such as Medtronic’s, be a source of competitive advantage?  Explain.

4. What configuration of resources (i.e., tangible assets, intangible assets, competencies) are necessary for a Fast Follower, such as Microsoft, to be successful?

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this is course work and there is no need to structure it like an essay. apa citations. thank you.

this is course work and there is no need to structure it like an essay. apa citations.

thank you.

Assume Verizon wireless is considering entering developing countries such as Tanzania and Indonesia to find out the market potential for smartphones. What would your advice be for Verizon? Include at least one or more sources.

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Essay question: How does the notion of the marketing funnel help us understand how campaigning operates in the digital

Essay question: How does the notion of the marketing funnel help us understand how campaigning operates in the digital era? What are the different key intermediate and final targets campaigners should take into account when developing a successful online campaign? USE THE SOURCES IN THE FILES I PROVIDED Define in the Intro the key words of the question such as digital campaigning. – The term derives from military terminology to describe a concerted effort towards a given goal involving a series of specific tasks and engagements, modelled after battles. We will see how this applies to social movements and to politics, and the specific application therein of ideas such as strategy and tactic. Points to answer the question: -Use social media he various tactics that can be utilised in order to maximise the effect of social media communication, including the organise production of campaign material, as well as the use of a structure team that allows for a more coordinated delivery of social media messages, at the maximum capacity. What are the considerations that need to be taken into account when building social media campaign teams? What are the best way to ensure that the audience is engaged?

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