Your task is to see yourself as an agency who has taken a creative brief from Tribal Warrior.
Now that you understand more about their marketing and communications objectives, you need to prepare a reverse brief. This is to demonstrate you have understood their brief and how your agency will move forward with a creative plan and Integrated Marketing Communication (IMC) plan.
A reverse creative brief is an important document in an IMC Plan. It represents that the client and advertising agency are aligned on what a communication campaign is intended to accomplish.
As this task is within a university environment, you are required to incorporate appropriate academic theories and concepts into the reverse brief. Please use Harvard referencing only.
A template has been provided on Moodle.
You can either complete the template as it is or add your own creative elements including Tribal Warrior branding.
The main thing is to keep it short, simple and concise.
