you will continue with the marketing research process for the scenario that was mentioned in group assignments 1 and 2. ( i will upload the files). Stay relevant to the topic and do not go online searching; you don’t need any outside knowledge to answer the questions; everything is in the slides and the lecture videos.
Consider the scenario mentioned in Group assignments 1 and 2. In task 1 we identified a “problem” and designed a “research problem” using a box-and-arrow diagram. In task 2 we moved forward and designed a research study, identified the factor/ independent variable (IV), factor levels
