Read Chapters 22, 23, and 24 of Part III of the Handbook of Practical Evaluation.
Create a one page paper/ report using the following for your title: Evaluating “Digital Marketing Program”–Data Analysis.
In the paper, briefly describe: Your main data analysis methods and rationale.
Any change/update to your overall evaluation plan.
Examples of methods used for Digital Marketing Course so far:
Multiple Choice, Ranking, Matrix Lekirt, Order Ranking, and Short Answers. Please include this rationale and others per the instructions in the paper.
References:
Newcomer, K.E. , Hatry, H.P.,
