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Burberry digital marketing campaign

Burberry is a particularly good example of a company that effectively used the digital tool kit to plan a digital marketing campaign and engage with its consumers. Their CEO, Angela Ahrendts, wanted the company to be the first completely digitised company, remarking that “The experience is that the customer will have access to Burberry across any device, anywhere, but they will get exactly the same feeling of the brand.” (Chaffey and Smith, 2013). While most luxury brands lagged behind significantly at adopting digital technologies and digital marketing activities Burberry put together a plan of how they would analyse their resources and consumers and leverage new technology to build a new business model for the company. However, in 2010/2011 Burberry set out with a plan to improve its digitisation, launching its mobile e-commerce App for iPhone and iPad allowing customers to immediately order apparel off-the-runway and it promoted its brand through a number of social media platforms including Facebook and Twitter. During this period, by collecting data on its consumer demographics and how they interacted in an online space, Burberry began using leading fashion bloggers to promote their products and influence customer opinion. Their digitization enhanced communication and relationships with customers, improved sales and increased brand awareness ultimately enhancing the value of the brand and its competitive advantage (Choi et al.,2014). Website: http://www.burberryplc.com Video: https://www.youtube.com/watch?v=tTl8WhWXdoI in 200 words address the following: consider considering if there are any limitations to the Burberry strategy and how the strategy compares to those of other, similar brands. /0x4*

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Accounting Questions

Question 17 pts /0x4*

Which of the following focuses on the information used to make economic decisions by those outside the business?

Group of answer choices

financial accounting

tax accounting

governmental accounting

managerial accounting

Flag question: Question 2Question 27 pts

Which of the following is the type of accounting that focuses on the information used to make economic decisions by those outside the business?

Group of answer choices

financial accounting

tax accounting

governmental accounting

managerial accounting

Flag question: Question 3Question 37 pts

Which of the following determines if a business is effectively using its resources by looking at its controls and procedures?

Group of answer choices

Government accountants

Tax accountants

Internal auditors

Flag question: Question 4Question 47 pts

Which of the following is a component of an internal control system that ensures that it is working as designed?

Group of answer choices

risk assessment

monitoring

standards of conduct

control activities

Flag question: Question 5Question 57 pts

Which of the following internal control components represent the actual policies and procedures of the internal control system?

Group of answer choices

risk assessment

control environment

standards of conduct

control activities

Flag question: Question 6Question 67 pts

Which of the following is used to initiate the closing process within the general ledger?

Group of answer choices

accruals

adjustments

journal entries

post-closing trial balance

Flag question: Question 7Question 77 pts

Which of the following requires public companies to document and certify their internal control system in order to increase confidence in the accuracy of financial reports?

Group of answer choices

Internal auditors

Governmental Accounting Standards Board (GASB)

Generally Accepted Accounting Principles (GAAP)

Sarbanes-Oxley Act (SOX)

Flag question: Question 8Question 87 pts

Which is the type of accounting that focuses upon preparing and analyzing financial statements and reports for public sector entities?

Group of answer choices

auditing

tax accounting

governmental accounting

managerial accounting

Flag question: Question 9Question 97 pts

True or false. A partnership is a legally created economic entity that is owned by one or more persons.

Group of answer choices

TRUE

FALSE

Flag question: Question 10Question 107 pts

Which of the following is the type of accounting that focuses on providing information for internal users?

Group of answer choices

financial accounting

tax accounting

governmental accounting

managerial accounting

Flag question: Question 11Question 117 pts

Which steps in the accounting cycle are performed continuously?

Group of answer choices

Steps 1 and 2

Steps 5 and 9

Steps 1-4

Steps 1-9

Flag question: Question 12Question 127 pts

are owned by one person, can be started informally and are not technically separate legal entities from the owner.

Group of answer choices

Sole proprietorships

Partnerships

Flag question: Question 13Question 137 pts

Which of the following standards are beneficial because they allow easier comparison of financial information for companies across the globe?

Group of answer choices

QASAB

IASB

IFRS

SEC

Flag question: Question 14Question 147 pts

What type of business is owned by one person?

Group of answer choices

sole proprietorship

partnership

corporation

nonprofit business

Flag question: Question 15Question 157 pts

A(n) _____ occurs when a corporation first goes public and allows the corporation to raise a lot of money from the purchase of shares by investors.

Group of answer choices

initial public offering (IPO)

internal control

creditor investment

partnerhsip

Flag question: Question 16Question 167 pts

True or false. Accounting only involves recording transactions for a business.

Group of answer choices

TRUE

FALSE

Flag question: Question 17Question 177 pts

Which of the following is the last step in the closing process?

Group of answer choices

Preparing a post-closing trial balance

Recording accumulated depreciation

Recording prepaid expenses

Recording exchange transactions

Flag question: Question 18Question 187 pts

Which of the following is the private sector group primarily responsible for developing the Generally accepted accounting principles (GAAP) in the United States?

Group of answer choices

GAAP

IASB

FASB

SEC

Flag question: Question 19Question 197 pts

is predictive and forward looking.

Group of answer choices

Accounting

Bookkeeping

Finance

Flag question: Question 20Question 207 pts

True or false. Management is considered an external user of financial information.

Group of answer choices

TRUE

FALSE

Flag question: Question 21Question 217 pts

Which of the following becomes the beginning balance for the new fiscal year in the process of closing accounts?

Group of answer choices

journal

accrued

permanent

nominal

Flag question: Question 22Question 227 pts

An account that represents something owned or used by a company would be an example of what type of account?

Group of answer choices

asset

liability

equity

revenue

Flag question: Question 23Question 237 pts

Stockholder\’s equity represents the shareholder\’s __________ on the business assets after satisifying liabilities.

Group of answer choices

claim

dividend

investment

net income

Flag question: Question 24Question 247 pts

Which of the following is not part of the definition of accounting?

Group of answer choices

It is referred to as the language of business.

It provides information that allows business owners to plan, monitor, and control.

It provides information about the financial condition of the business to those outside of the business.

It only involves recording transactions for a business.

Flag question: Question 25Question 257 pts

Which of the following is the formula for the accounting equation?

Group of answer choices

Assets = Liabilities + Stockholders’ Equity

Liabilities = Assets + Stockholders’ Equity

Stockholders’ Equity = Assets + Liabilities

Liabilities = Stockholders’ Equity +  Assets

Flag question: Question 26Question 267 pts

True or false. In a closing entry, permanent accounts are transferred to the retained earnings account on the balance sheet of the new accounting period.

Group of answer choices

True

False

Flag question: Question 27Question 277 pts

Cash basis accounting is used to record revenue in the period in which it is earned, regardless of whether or not it has been collected in that period.

Group of answer choices

True

False

Flag question: Question 28Question 287 pts

Match the element of the accounting equation with its description.

amount paid for shares

[ Select ] [“dividends”, “stockholders\’ equity”, “net assets”, “contributed capital”] 
 

earnings distributed to shareholders

[ Select ] [“dividends”, “stockholders\’ equity”, “net assets”, “contributed capital”] 
 

claims on company’s assets.

[ Select ] [“dividends”, “stockholders\’ equity”, “net assets”, “contributed capital”] 
 

assets less liabilities

[ Select ] [“dividends”, “stockholders\’ equity”, “net assets”, “contributed capital”]

Flag question: Question 29Question 297 pts

Which accounts are those that only reflect activities and transactions taking place during the current fiscal year?

Group of answer choices

journal

accrued

permanent

temporary

Flag question: Question 30Question 307 pts

____________ are owned by one person, can be started informally and are not technically separate legal entities from the owner.

Group of answer choices

Sole proprietorships

Partnership

Corporation

GAAPs

Flag question: Question 31Question 317 pts

The identification and analysis of potential threats is called _____.

Group of answer choices

control environment

risk assessment

threat analysis

threat identification

Flag question: Question 32Question 327 pts

External users of financial information include which of the following?

Group of answer choices

Management

Employees

Creditors

Flag question: Question 33Question 337 pts

What business is required to file formal documentation at the state level?

Group of answer choices

sole proprietorship

partnership

corporation

nonprofit business

Flag question: Question 34Question 347 pts

Stockholders’ equity consists of which elements? (Select all that apply.)

Group of answer choices

liabilities

contributed capital

retained earnings

dividends

Flag question: Question 35Question 357 pts

Which of the following is an example of a liability?

Group of answer choices

equipment

inventory

salaries

supplies

Flag question: Question 36Question 367 pts

Internal controls are the processes a company puts in place to ensure reliable and accurate financial reporting and compliance with what?

Group of answer choices

Budgets

Laws and regulations

Recordkeeping

Protection of assets

Flag question: Question 37Question 377 pts

True or false. Accrual accounting does not accurately reflect the true net income for a business.

Group of answer choices

True

False

Flag question: Question 38Question 387 pts

The accounting equation ensures that all accounting entries for a given period stay in _____ with the equation of assets = liabilities + owners’ equity.

Group of answer choices

assets

balance

credits

entries

Flag question: Question 39Question 397 pts

True or false. In the process of updating the retained earnings balance during close, we close out all of the revenue, expense, and dividend accounts to prepare them for the new year.

Group of answer choices

True

False

Flag question: Question 40Question 407 pts

Which of the following are one of the nine steps in the accounting cycle? (Select all that apply.)

Group of answer choices

Preparing the financial statements

Analyzing business transactions

Preparing the unadjusted trial balance

Filing the financial statements

Flag question: Question 41Question 417 pts

Which accounting standards are perceived based on principles and not rules?

Group of answer choices

International Accounting Standards Board (IASB)

International Financial Reporting Standards (IFRS)

Financial Accounting Standards Board (FASB)

Governmental Accounting Standards Board (GASB)

Flag question: Question 42Question 427 pts

Which of the following requires public companies to document and certify their internal control system in order to increase confidence in the accuracy of financial reports?

Group of answer choices

IASB

IFRS

QASAB

SOX

Flag question: Question 43Question 437 pts

Which of the following is a form of accounting that records transactions based on when they occur, to ensure proper alignment between revenues and expenses for a period of time?

Group of answer choices

cash

accrual

net income

credit

Flag question: Question 44Question 447 pts

Section 404 of the Sarbanes-Oxley Act (SOX) requires public companies to document and certify their internal control system in order to do what?

Group of answer choices

Guide accounting advancements.

Hire accountants.

Increase confidence in the accuracy of financial reports.

Improve reporting procedures.

Flag question: Question 45Question 457 pts

___________ is predictive and forward looking.

Group of answer choices

accounting

finance

bookkeeping

financial statements

Flag question: Question 46Question 467 pts

Which of the following organizations began regulating securities markets and restoring investor confidence in capital markets in 1934?

Group of answer choices

IASB

IFRS

QASAB

SEC

Flag question: Question 47Question 477 pts

Which of the following control activities represents the company’s cultural approach to ethics and integrity?

Group of answer choices

Control activities

Control environment

Risk assessment

Monitoring

Flag question: Question 48Question 487 pts

What is the primary purpose of the closing process in accounting?

Group of answer choices

Calculating stockholders’ equity.

Closing a business permanently.

Ending an accounting period and beginning a new one.

Transferring temporary accounts to retained earnings.

Flag question: Question 49Question 497 pts

True or false. GAAP ensures that information reported in financial statements is relevant, reliable, cohesive, and consistent.

Group of answer choices

TRUE

FALSE

Flag question: Question 50Question 507 pts

Which form of business involves co-ownership of a business and does not require the owners to file paperwork with local, state, or federal government?

Group of answer choices

Partnership

Sole proprietorships

Corporation

Creditor investor

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PRESCRIBING FOR CHILDREN AND ADOLESCENTS

THE ASSIGNMENT (1–2 PAGES)

  • Psychotropic drugs are commonly used for children and adolescents to treat mental health disorders, yet many of these drugs are not FDA approved for use in these populations. Thus, their use is considered “off-label,” and it is often up to the best judgment of the prescribing clinician. As a PMHNP, you will need to apply the best available information and research on pharmacological treatments for children in order to safely and effectively treat child and adolescent patients. Sometimes this will come in the form of formal studies and approvals for drugs in children. Other times you may need to extrapolate from research or treatment guidelines on drugs in adults. Each individual patient case will need to be considered independently and each treatment considered from a risk assessment standpoint. What psychotherapeutic approach might be indicated as an initial treatment? What are the potential side effects of a particular drug?
  • Recommend one FDA-approved drug, one off-label drug, and one nonpharmacological intervention for treating your assigned disorder in children and adolescents.
  • Explain the risk assessment you would use to inform your treatment decision making. What are the risks and benefits of the FDA-approved medicine? What are the risks and benefits of the off-label drug?
  • Explain whether clinical practice guidelines exist for this disorder and, if so, use them to justify your recommendations. If not, explain what information you would need to take into consideration.
  • Support your reasoning with at least three scholarly resources, one each on the FDA-approved drug, the off-label, and a non-medication intervention for the disorder. Attach the PDFs of your sources.

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Sports leader known for being a great motivator.

Week 5 Assignment. Search the UM Library or the Internet to identify a sports leader known for being a great motivator. Explain three to five specific motivational strategies used by the leader that go beyond rewards and punishment. Explain how these motivational strategies affected team members and team success. Evaluate which strategies or influence tactics were more successful than others and why they more successful. Support your writing with concrete examples from your personal experience, observations, and the Learning Resources. Be sure to use proper APA citations where appropriate. /0x4*

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Coursework 1 consists of 2 parts. Part 1 consists of six(6)tasks. Part 2 comprises a substantial task on break-Even Analysis. All tasksin both parts need to be attempted

/0x4*

Task 1:Ungrouped Descriptive Statistics [10 marks]
To gain some insights into the typical price consumers are willing to pay for a stand mixer, a retailer of kitchen
appliances randomly selected 130 relevant invoices for transactions completed in October 2021. Descriptive
statistics, computed to summarise the data, are presented in Table 1 below. NB: Some values are missing. This
table has been made available in the Excel file named“MN4063QAJULY22CWK1Data” under the tabTask 1.
Required for Task 1 (50 words Max)
With reference to Table 1 in the excel file named “MN4063QAJULY22CWK1Data”, copy and fill the table
with the missing values that you are required to calculate below:
a. Ca lculate the standard deviation. (Use calculator and show all the working out). [2marks]
b. Ca lculate the coefficient of variation. (Use calculator and show all the working out).
[2marks]
c. Calculate the Upper quartile (Q3) (Use the data in the excel file provided.[2marks]
d. Interpret the Standard deviation in the context of the scenario provided. [2marks]
e. Interpret the Interquartile range in the context of the scenario provided. [2marks]
(NB: You should not describe calculationmethods).

Task 2: Grouped Descriptive Statistics [20marks]
It was suggested to the retailer that the 130 transaction values could also be summarised in a grouped table (see
Table 2 below). Table 2 have been made available in the Excel file named “MN4063QA JULY22CWK1
Data” under the tab named Task 2.
Required for Task2 (50 words Max)
a. Using the two table templates provided in the Excel data file named “MN4063QAJULY22CWK1Data”
under the tab labelled Task 2:
• Complete table 2 to estimate the mean and standard deviation and to show the percentage
frequencies, cumulative frequencies and cumulative percentage frequencies.[12marks]
(Copy the Excel output (2 tables) and paste it intoyour Worddocument)
b. Using table 2 estimate the median expenditure of the consumers by interpolation method [5marks]
c. Interpret the median expenditure value of the consumers[3marks]

Task 3:Data Types [8 marks]
To better understand its target consumers and strengthen its position in the market, the kitchen appliances
retailer seeks to survey its customers to gain insights into key consumer characteristics, such as demographic
profiles and lifestyle preferences. However, before outsourcing the data collection fieldwork, the retailer seeks
clarification on data types, as outlinedin the requirements below.
Required for Task3 (100 words Max)
a. With reference to examples relevant to the retailer’s information needs, discuss the differences between
cross-sectionaldata andtime series data. [3marks]
b. State whether cross-sectional data,time series data or both types of data should be collected to gain
insights into the demographic profile and lifestyle preferences of its customers.[5mark]

Task 4:Networking [12 marks]
The retailer has seen a shift in the way in which consumers purchase items, such as kitchen appliances. Online
retailing now accounts for over 80% of their sales and, to reflect this change, the retailer has decided to convert
some of its retail space into warehouse space. This conversion project consists of 10 activities. For example,
Activity C takes 3 weeks to complete and can only be started after Activity A has been completed. Information
on the 10 activities is outlined in Table 3 below.

Required for Task 4 (50 words Max)
With reference to the precedence table above, construct a network diagram by going through the:
a.Forward. [5marks]
b.backward. [5marks]
c.Identify the critical path and duration of the project.[1mark]
d.Comment on the difference between critical activities and non-critical activities.[1mark]

Task 5:Relationships [14 marks]
To allocate resources effectively, the retailer wants to better understand the reason why may increase or
decrease. To this end, refer to the data provided Under the tab named “Task 5” in the
“MN4063QAJULY22CWK1Data” Excelfile.
Required for Task5 (150 words Max)
a. Construct a correlation matrix in Excel to show the correlation coefficients between Sales Revenue, Total
Costs, Average Order and Gross Profit. Copy and paste the correlation matrix into your Word file.
[2marks]
b. With reference to the correlation matrix, identify the ‘best’ predictor of Sales Revenue and justify the
reason for your choice. [1marks]
c. Create a scatter graph, plotting Sales Revenue against the ‘best’ predictor selected under point 2 above. The
trend, regression equation and coefficient of determination should be shown on the graph. Copy the
correctly labelled graph, with the correct units of measurement, into your Word file.[5marks]
d. Interpret the correlation in context. [1mark]
e. Interpret the coefficient of determination in context.[2mark]
f. State the regression equation in context. [1mark]
g. Interpret the values of the intercept in context. [1mark]
h. Interpret the value of the gradient in context. [1mark]

Task 6 [6 marks]
This task requires reflection to provide insights into the process and quality of personal learning. Your reflection
should focus on your actions, motivations and emotions and should analyse what changes will be made to
practice in light of experiences, feedback and reflection. A good reflection will help you understand what, why
and how you learn.
NB: You should not comment on the theories of reflection. You should also not evaluate teaching or the module for
this exercise.
Required for Task6 (150 words Max)
• What do you think you did particularly well in this assignment?[2marks]
• What was the most challenging aspect of this coursework and why was this the case? [2marks]
• What would you do differently next time? [2marks]

PART 2 [30marks]
Breakeven Analysis
NIKEL Ltd. manufactures t-shirts, which sell at £25 each. Table 5 shows the sales(units) and total costs (£)for the
period July 2021 to December 2021. Fixed costs have been the same each month and it is expected to remain
constant for the remainder of the financial year (up to and including March2022).

Required for this part (400 words Max)
With reference to Table aboveand usingthe high-lowmethod:

  1. Estimate the variable cost pert-shirt produced and sold. Show your calculations. [5marks]
  2. Using the information in (1) above estimate the fixed cost. Show your calculations. [5marks]
  3. Using the information in (1) and(2) above, how many t-shirts should NIKEL Ltd. produce and sell in January
    2022 to break even? Show your calculations.[5marks]
  4. How many t-shirts does the company need to produce and sell to achieve a profit target of £200,000 in
    January 2022?Showyour calculations. [5marks]
  5. Calculate the margin of safety for January 2022, assuming the profit target for that month has been achieved?
    Show your calculations. [5marks]
  6. Advise the sales manager of NIKEL Ltd on the following:
    a. Why the use of High – Low is appropriate for finding the variable cost in this situation [1marks]
    b. Interpret the margin of safety forJanuary2021[2marks]
    c. The importance of break-even analysis [2marks]

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Negative effects of Amazon as an online marketplace on society

Write a research paper on the negative effects of Amazon as an online marketplace for society based on 2 scholarly journal articles.

Answer the following questions in the paper:

1. To what extent has the development of the online-only-marketplace, specifically Amazon.com, negatively effect our society?
2. What are the current cons of our culture migrating towards online shopping? What makes amazon a successful e-commerce venture?

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