This is a continuation of the previous assignment, which I will send you. This is a group assignment, and the report structure for my part is as follows：Report Structure
Title page.
Please include the following details: Student name, ID, Case name
2. Index
Clear, easy to read and with page numbers. It must list all sections of the report by heading; including the
appendices. It tells the reader all the areas you have covered and researched in a quick and easy to find manner.
Executive Summary (5%)
An executive summary is often read by management first. It should clearly and precisely tell the reader:
• What the report is about – An overview why you are doing this marketing plan.
• The key findings – The key Strengths, Weaknesses, Opportunities and Threats that your analysis has
uncovered.
• The key recommendations or solutions – A summary of the Objectives, Strategies and Tactics (using the
business marketing mix) that you intend to use.
• Why your Strategy and Tactics will achieve the Objectives.
Note that an executive summary is written in post-tense.
Clear, easy to read and with page numbers. It must list all sections of the report by heading; including the
appendices. It tells the reader all the areas you have covered and researched in a quick and easy to find manner.
3. Introduction (Aim for 150 to 200 words maximum). (2.5%)
• Introduce the report and what you intend to achieve.
• Briefly describe the analysis you will carry out and how the report will be presented.
Note that an introduction is written in pre-tense.
Collaborators (10%)
Who are your client’s important collaborators? Use the following models to determine this:
• Key collaborators
• Key co-opetition
You need to introduce your analysis and explain how the models work. You need to assume the reader does not
know what the analysis models are.
Critical Success Factors (2.5%)
From your analysis done in so far, including from assessment 2, what appear to be the top 5 Critical Success
Factors? How does your client compare against their top 2 competitors, on these factors?
You need to introduce your analysis and explain how the models work. You need to assume the reader does not
know what the analysis models are.
