The specific questions you need to address in this part of the assignment include:
– What does the industry structure look like?
– What are the strategic groups in the industry?
– Given this, what is the overall attractiveness of the overall industry and each of the strategic groups you identified?
– What are the driving forces acting to change the industry? (I.e., macro-environmental analysis)
– How are those changes likely to affect the industry and the different strategic groups in the industry?
– If the driving forces play out as you anticipate, how will that affect the attractiveness of the industry and its constituent strategic groups?
Note:-
– Not more than 2500 words
– References should be the latest (year 2007 and onwards)
– Use the American Psychological Association (APA) or Harvard format
– Plagiarism is not acceptable
* Writing format
– introduction
– content
– conclusion
