BUS 350 Ashford Impact of Consumer Behavior on Business Performance.
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Read the article assigned this week: How Consumer Behavior Influences an Organization (Links to an external site.).
Then, locate two additional articles from the Ashford University
Library. One article should be discussing the impact of consumer
behavior on business in the United States, and one article should be
discussing the impact of consumer behavior on global business. Provide a
250- to 300-word summary of each article, noting specifically what
these articles indicate about the impact of consumer behavior on
business performance.
Your initial post must be a minimum of 500 words and be supported by
your textbook and at least one professional or academic source. Your
post must also be organized using APA style headings as outlined in the
Ashford Writing Center.
textbook: Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from https://content.ashford.edu
BUS 350 Ashford Impact of Consumer Behavior on Business Performance
